Smart watches soared 44% in the second quarter. Wearables ushered in a consumer boom

Smart watches soared 44% in the second quarter. Wearables ushered in a consumer boom

On August 7, according to the latest data released by the well-known market research firm Strategy Analytics, global smartwatch shipments increased by 44% year-on-year to 12 million units in the second quarter of 2019. Apple Watch ranked first with 46% of the global smartwatch market share, while Samsung returned to second place and Fitbit fell to third place.

Strategy Analytics senior analyst Steven Waltzer said, "Global smartwatch shipments increased by 44% from 8.6 million in Q2 in 2018 to 12.3 million in Q2 in 2019. Smart watch growth continues to soar, due to more and more consumers Use fitness-led wearables as an add-on to their smartphones.

Apple's market share increased from 44.4% to 46.4%, and shipments reached 5.7 million units this quarter, still a strong leader in the smart watch market. According to Apple's third-quarter earnings report, wearable devices, smart homes and other businesses also showed relatively strong growth potential, with overall sales of 5.525 billion US dollars, up 48% year-on-year, becoming the biggest bright spot.

Two days after the release of the Galaxy Note 10, Samsung unveiled the new Galaxy Watch Active 2, a 40mm 1.2-inch screen and a 44mm 1.4-inch screen. According to data released by Counterpoint, in the first quarter of 2019, shipments of Samsung smart watches increased by 127% year-on-year, with a market share of 11%, thanks in large part to the stable performance of the Samsung Galaxy Watch series of watches.

The defending champion Apple Watch Series 4 features a unique rectangular design, while the Samsung Galaxy Watch Active 2 features a more traditional round design. Compared with the appearance protection of smart phones, due to the high requirements of sensing performance and scratch resistance of smart watches, their outer casing materials are made of new materials such as glass, sapphire or ceramics, among which Apple Watch Series 4 is made of sapphire crystal glass. The back cover features a ceramic cover, while the Galaxy Watch Active 2 features a Corning Gorilla Glass DX + protective layer.

It is reported that the appearance parts of the above two products are all supplied by the core of Lansi Technology. At present, Apple Watch's purchase of sapphire single crystal has exceeded 18% of the global total output of sapphire single crystal. Apple has a tendency to use more expensive sapphire as a smart terminal appearance. From the perspective of industrial chain technology, sapphire preparation technology has become more mature. Lansi Technology has opened up the entire industrial chain from the development of sapphire crystal growth equipment, large-scale production of crystal growth, deep processing of crystal materials to mass production of various specifications. Provides low-cost, high-spread sapphire products for the global market.

After years of development, wearable devices with smart watches and smart bracelets are the smart devices of the largest market size outside mobile phones. With the rapid development of 5G technology, relying on deep learning as the core of artificial intelligence technology and big data applications, the wearable device industry will usher in explosive development. According to market research firm Gartner, global wearables sales will reach 225 million in 2019, and global end-user spending on wearables is expected to reach $42 billion. Among them, $16.2 billion will come from smart watches, and head brand manufacturers and industrial chain companies are expected to divide the bigger dividend market in the future.